Privacy policy

Privacy Policy

Last updated: September 13, 2026

FirstBoo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). FirstBoo is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us, including information you provide when contacting customer support.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information regarding how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
  • From our service providers, including when we engage them to provide technology or other services and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to process payments, fulfill orders, remember your preferences, process purchases, returns, exchanges, or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites. These advertisements may be based on products you have previously purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
  • Communicating with You. We use your personal information to provide customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.
  • Legal Reasons. We may use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery or litigation, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • With business and marketing partners to provide marketing services and advertise to you.
  • When you direct, request, or consent to our disclosure of certain information to third parties, such as when necessary to ship products to you or when using social media widgets or login integrations.
  • With our affiliates or other companies within our corporate group.
  • In connection with a business transaction, such as a merger, acquisition, bankruptcy, or similar transaction, or when necessary to comply with legal obligations, enforce our terms and policies, or protect our Services, rights, users, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and about any rights you may have, please review the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by us, you should review that website’s privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of information found on such third-party websites.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that the information be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may also not be secure while in transit.

We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know. You may have the right to request access to the personal information we hold about you.
  • Right to Delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information.
  • Right to Portability. You may have the right to receive a copy of your personal information and, in certain circumstances, request that we transfer it to a third party.
  • Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe link included in our emails. Even if you opt out of promotional communications, we may still send you non-promotional communications, such as order confirmations and account-related messages.

UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, and subject to applicable exceptions and limitations, you may also have the following rights:

  • Objection to Processing and Restriction of Processing: You may have the right to request that we stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise these rights by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

For residents of the European Economic Area, you can find information about the relevant supervisory authorities through the European Data Protection Board.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms approved by the relevant UK authorities, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

When we make changes, we will post the updated Privacy Policy on this website, update the “Last updated” date, and provide additional notice when required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your privacy rights, please contact us:

Email: artickbusiness@gmail.com

Address:
Mendelu Kalea
20280 Hondarribia, Guipúzcoa
Spain

For purposes of applicable data protection laws, FirstBoo is the data controller of your personal information.